Natalie Lawson Eden

WORK HISTORY

EDUCATION

SKILLS

ABOUT NATALIE LAWSON EDEN

Consultative partner, trusted advisor, and multidimensional innovator with success in driving strategic partnerships, process improvement, and people management. I am a creative storyteller with a passion for brainstorming transformational ideas, communicating the voice of a brand, and pitching marketing strategies to bring products to market and expand customer reach.Leveraging startup sensibilities to generate business from new clients and increase renewal rates through unique value propositions. Through active listening, I can understand clients’ priorities and deliver product and service offerings.Through supporting strategic sales, I have secured new relationships with 5-10 clients a year, helped encourage retention rates of over 95%, and practiced annual cost-savings exercises to drive profitability. I have a history of restructuring world-class customer success functions and optimizing product lifecycles. I am skilled in developing high-achieving teams across different geographies. NOTABLE CAREER HIGHLIGHTS: Increased revenue by $2M monthly within the packaging industry. Achieved 80% YoY customer retention within the logistics industry. Introduced a new category within the toy industry to help drive 70% increase in annual retail sales. Improved NPS score by 25% for a growth-stage company.I started my professional career in developing and merchandising products for a multi-channel educational material company while also obtaining my MBA. Pairing my enthusiasm with food, I cemented a position at a meal-kit company that had recently secured an investment from Campbell’s. I was obsessed with innovating and selling the benefit of reaching the customer directly.With the unforeseen closure of said meal-kit company, I was forced to look inward to figure out the reason behind the failure. Shipping and packaging of fresh food is expensive… which led me down a path of pursuing the packaging and then logistics industry. I am still on a mission to better understand packaging, supply chain management, and logistics to make sure no one other company will experience such a hard fall. What I have learned so far is that no matter the industry, building strategic partnerships and leading with transparency are critical to success. In addition to my enthusiasm, I bring my proven background in fast-paced industry settings and my capacity for strategy development and demonstrating a strong work ethic in a remote world. Please don’t hesitate to send me a message via LinkedIn messaging or email (n••••••••@gmail.com)