Natalie Gore

Senior Marketing Coordinator @Carolina Hurricanes

Raleigh, NC, US

Plans, builds and deploys marketing emails, text messages, and mobile app notifications to drive fan engagement and revenue growth- Develops and executes lead generation initiatives across digital, in-arena, and in-person touchpoints- Supports ongoing management and optimization of the Carolina Hurricanes mobile app- Assists with strategy development and execution of paid advertising efforts, including but not limited to social media, display, SEO, radio, TV, OOH, and experiential campaigns- Leads marketing strategy and branding for Carolina Pro Shop, including photoshoots, email and SMS campaigns, and retail branding initiatives- Conducts weekly performance analysis of data across platforms to track results, identify trends, and deliver actionable insights based on customer behavior- Contributes to the strategy and development of new cross-platform customer journeys- Manages sponsor activations and oversees execution to ensure alignment with partner objectives and brand standards- Created, launched, and manages Storm Tracker, a targeted newsletter initiative tailored to the Hurricanes\' most dedicated fans

North Carolina State University

Bachelor of Arts - BA, Communication and Media Studies