Natalie Gordon
Group Account Director
- Role
- Group Account Director at INNOCEAN USA
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Natalie Gordon
Senior Advertising Professional with agency and client side experience. Known as the “go-to” for high level projects with tight timelines. Experienced in building and leading national brand and retail campaigns based on yearly business goals. Managed campaigns from start to finish including research, strategic planning, brief and creative development, production, and reporting. Passion for understanding the consumer journey and behavior with the ability to align cross channel teams to produce a consistent and cohesive brand message during a single campaign period. Expert in asset generation, shoot to concept video production (TVC), photography and channel work development including OOH, Print, Social (paid & organic), Digital OLM, Point of Sale Kits. Strong understanding of digital programmatic media and the asset generation needed to fulfill expansive decision trees to best tailor a compelling and relevant message to a consumer. Industries: B2C & B2B (Automotive - Brand and Retail, QSR, Finance Tech, Entertainment, Beauty, Consumer Goods, Technology)
Experience
Group Account Director
Feb 2024 — Present · Huntington Beach, CA, US
Group Account Director of Performance Marketing on Genesis Motor America
Education
San Diego State University
Bachelor's Degree, Communication, General
2011 — 2015
Skills
- Customer Service
- Microsoft Office
- Event Planning
- Event Management
- Social Media
- Powerpoint
- Time Management
- Teamwork
- Ios
- Interpersonal Communication
- Public Relations
- Marketing
- Microsoft Word
- Social Networking
- Public Speaking
- Social Media Marketing
- Microsoft Excel
- Advertising
- B2c Marketing
- B2b Marketing
- Small Business Marketing
- Enterprise Marketing
- Leadership
- Communication
- Digital Marketing
- Business Intelligence
- Web Analytics
- Big Data
- User Interface Prototyping
- Agile Project Management
- Usability Testing
- Data Modeling
- Data Analysis
- Dashboard
- Content Strategy
- Usability
- Statistics
- Geographic Information Systems (Gis)
- Data Visualization
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