Natalie Glatfelter Smith
Senior Vice President @Padilla
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WORK HISTORY
Senior Vice President @Padilla
Richmond, VA, US
Oversees Padilla practice focused on change communications, employee engagement, corporate culture, internal brand activation and corporate responsibility. Works with clients going through large-scale change to engage employees and external stakeholders. Currently leading agency-wide effort to refine and activate the company’s values, beliefs and culture post several acquisitions. Serves as the site director for the Richmond office, with responsibility for the day-to-day operations of the 40+ person office.
EDUCATION
James Madison University
B.S., Journalism/Comm Arts
Virginia Commonwealth University
M.S., Mass Communication/Media Management
ABOUT NATALIE GLATFELTER SMITH
Specialties: Strategic communications planning; employee engagement; corporate culture and reputation; change communications; corporate social responsibility; internal brand activation; crisis preparation and response.
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