Natalie Fryda

WORK HISTORY

EDUCATION

SKILLS

ABOUT NATALIE FRYDA

Areas I Excel InAs a results driven CPG Sales/Business Development/Account Management Executive, I serve as a key strategist and influential advisor to executive leadership teams to drive business development and expansive growth in privately held and large publicly traded corporations. My expertise managing top-tier accounts and strategy across all sides of the consumer goods industry; distribution, wholesale and mass channel retailers is vast. I offer a proven history of managing 27+ distinct categories across various segments. I am known for analyzing consumer behaviors to devise compelling marketing promotions and merchandising programs that captivate and engage targeted audiences. Throughout my career, I have implemented value-added concepts and driven sales and marketing strategies that maximize revenue and elevate category sales performance. I am a data driven professional who executes and delivers meticulous documentation and reporting of KPIs/metrics for senior executives utilized for critical business decision-making. I constantly seek opportunities for upselling, growth acceleration and market share expansion via new item sell-in or retail execution including securing secondary display space to achieve short and long-term business objectives.What Drives MeI am a passionate people focused leader who builds, directs, and mentors diverse teams fostering results through transparency, accountability, and engagement. I cultivate a positive environment rooted in open communication, trust, empowerment, respect, and loyalty fostering a mindset of positivity and success. My ability to inspire cross functional teams seamlessly working through challenges to achieve common goals is unparalleled. I am committed to building winning customer relationships, retention, and loyalty through exceptional experiences, conveying value of products to align with needs.