Natalie Evans
- Role
- Editor at The US Sun
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Editor
Feb 2020 — Present · New York, NY, US
Inaugural Editor of the US edition of The Sun.* Most senior member of staff in the US overseeing all editorial on the website.* Built a team of 150 full-time staff and 50+ regular freelancers.* Developed a US-focused strategy centered on data-informed content for search and social while consistently surpassing traffic and revenue targets.* Present to the investment board to secure multi-million dollar budget for growth.* Work with finance team(s) to build and allocate budget tailored to business KPIs and P&L targets.* Represent the Sun brand to board-level News Corp executives.* Work closely with the Director of Digital and key stakeholders across The Sun brand.* Streamlined team workflows to maximize productivity and efficiency.* Built a video team to push content across all platforms, including Brightcove, YouTube, TikTok, Facebook and Instagram, as well as constructing an in-house studio for brand-building TV appearances.* Closely line edit the site\'s content, with attention to tone, style, and clarity.* Partner with commercial teams to seek new and diversified revenue streams.
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