Natalie Dey
D2c Offline Activation Manager - Malls @BAT
Signup · Get unlimited contacts
WORK HISTORY
D2c Offline Activation Manager - Malls @BAT
Stepped into a transformation-focused role to optimize own retail performance and customer experienceIdentified key operational and commercial improvement areas, driving initial performance and efficiency gainsCollaborated with cross-functional stakeholders to align retail strategy with broader brand and D2C objectivesRole concluded as part of a broader organizational restructuring
EDUCATION
Universidad de Las Palmas de Gran Canaria
Tourism and Economics
UQAM | Université du Québec à Montréal
Management and Economics
Bergische Universität Wuppertal
Master of Science - MS, Wirtschaftswissenschaften
International School of Management, Germany
Bachelor of Arts - BA, Tourism- and Eventmanagement
ABOUT NATALIE DEY
I bring together consumer insights and brand activation to create experiences that drive real business impact.With 7+ years in a global FMCG environment, I’ve worked across consumer insights, D2C activation and own retail, leading cross-functional teams and managing budgets of over €10M.What sets me apart is the ability to translate data into action – from shaping strategy to delivering high-impact execution across channels.I’m particularly interested in roles at the intersection of brand experience, customer understanding and growth, where I can combine strategic thinking with hands-on delivery.Currently exploring new opportunities in Brand Experience, Marketing Strategy and Consumer Insights.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.