Natalie Dech

About Natalie Dech

I’m a senior marketing and commercial executive with 17+ years of experience leading iconic consumer brands through growth, reinvention, and transformation. My career has been built at the intersection of brand strategy, innovation, and enterprise leadership, with accountability for businesses ranging from $500M to over $3B in annual revenue. Recognized for my ability to step into complex situations and create clarity, I’ve led comprehensive brand turnarounds, launched category-defining innovations, and built high-performing, inclusive teams that consistently deliver results. My expertise spans P&L ownership, portfolio and innovation strategy, omnichannel marketing, digital commerce, and organizational development, all grounded in a deep understanding of consumer behavior and market dynamics.Currently, I lead North America Dish Care Portfolio Innovation at Procter & Gamble, where I set the strategic direction for one of the company’s largest categories, guiding innovation, brand strategy, and cross-functional execution across a complex, multi-billion-dollar portfolio. Previously, I served as Franchise Leader for the Mr. Clean brand, where I reset strategy, strengthened profitability, and reestablished momentum for one of the world’s most recognized household brands. Colleagues describe me as a decisive, thoughtful, and people-centered leader who balances ambition with rigor and creativity with accountability. I’m energized by opportunities where marketing is expected to drive enterprise value and where leadership, culture, and performance are equally prioritized.I welcome connections with senior leaders, board members, investors, and fellow operators who are passionate about building enduring brands and organizations.

Experience

1. Senior Director, Brand, North America Dish Care Innovation at Procter & Gamble

   Procter & Gamble

   Oct 2025 — Present

   Own the innovation portfolio as the commercial leader for the $3B+ North America Dish Care portfolio (Dawn & Cascade), defining strategic focus areas and translating unmet consumer needs into commercially viable product, packaging, and brand solutions that drive growth, margin, and relevance.

Education

• Xavier University

  Masters in Business Administration, Business Administration and Management, General

  2009 — 2012

• University of Florida

  Packaging Science, Business Administration

  2004 — 2008

Skills

• Product Marketing
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Advertising
• Budget Process
• Consumer Products
• Workshop Facilitation
• Digital Marketing
• Budgets
• Injection Molding
• Product Development
• Microsoft Project
• Microsoft Office
• Project Management
• Management
• Marketing
• Marketing Research
• Competitive Analysis
• Marketing Management
• Customer Insight