Natalie Davidson
Marketing Manager (Partnerships) @SMG
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WORK HISTORY
Marketing Manager (Partnerships) @SMG
Manchester, GB
We’re the original pioneers in connected commerce marketing. For over 16 years, we’ve been partnering with major retailers, powering global brands and building meaningful connections with shoppers.I lead on marketing and content strategy for our retail media networks (RMNs) across several key channels, including:* LinkedIn - development of strategy covering content, branding, ToV and execution* Awards entries - creating compelling case studies and submissions that showcase best-in-class campaigns and strategic planning* Thought leadership - leading on the development of consistent programmes of helpful, industry-leading content, including case studies, articles and PR
EDUCATION
University of North Carolina at Greensboro
Bachelor of Arts (B.A.), Marketing and Finance
University of Strathclyde
Bachelor of Arts (B.A.) (Hons), Marketing
Victoria College Belfast
A-Level, Business Studies, Art & Design, History
SKILLS
ABOUT NATALIE DAVIDSON
Experienced marketing manager specialising in B2B and retail media. I manage marketing & content strategy across SMG\'s portfolio of retail media networks - including PR, awards, LinkedIn, thought leadership and events
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