Natalie Broderick

About Natalie Broderick

Creative leader and Senior Art Director with 12+ years of experience in art direction, creative direction, visual branding, and brand storytelling for lifestyle and consumer brands. I bring a strong marketing and content strategy foundation, translating business goals into compelling creative across digital, print, social, video, retail, and physical brand environments.Curious by nature and deeply culture-driven, I stay immersed in design, consumer behavior, and emerging trends to inform creative decisions. I believe the strongest work is rooted in wonder, humor, empathy, and a touch of whimsy, and that effective brands don’t just look good, they make people feel something.I’m a relationship-based creative and natural guide (Adobe Creative Type: The Guide), known for leading with clarity, collaboration, and trust. I’ve led and mentored creative teams, partnered closely with marketing, product, and external agencies, and delivered cohesive design systems, campaigns, and product launches in fast-paced, evolving environments while always pushing the work from good to better.Open to Senior Art Director and Art Director opportunities within brand and in-house creative teams as well as agencies.Content Strategy | Art Direction | Creative Direction | Campaign Development | Messaging Strategy | Creative Concepting | Adobe Creative Suite | Social Media | Graphic Design | Marketing Strategy | Digital Marketing

Experience

1. Senior Art Director

   Convivial Brands

   Nov 2025 — Present

   Engaged as a senior creative partner to lead experiential and brand environment work, operating with a high degree of autonomy and cross-functional trust.• Brought in to lead experiential creative for multi-market tradeshows, developing spatial concepts, merchandising flows, and fixture strategies that supported buyer engagement and brand storytelling.• Independently oversaw production execution and on-site delivery, partnering with internal teams, fabricators, and vendors to manage timelines, budgets, and quality.• Quickly integrated into a new organization, building strong working relationships while adapting to evolving processes, priorities, and constraints.

Education

• Benedictine University

  Bachelor of Business Administration (B.B.A.), Marketing

  2008 — 2012

• Creative Director Course with Randy Stein

  Certificate of Completion, Creative Direction