Natalie Beamer

Director of Member Marketing @Zelis

Manhattan, NY, US

Lead a high-performing marketing team driving member awareness and engagement through multi-channel B2C campaigns and B2B2C client-distributed collateral within the healthcare technology space.• Own end-to-end B2C marketing strategy—from awareness and acquisition to ongoing member engagement and retention—focused on improving clinical outcomes and the financial healthcare experience for Zelis consumers.• Develop and execute the annual member engagement plan, crafting compelling copy, creative assets, and collateral tailored to diverse consumer audiences in regulated healthcare markets.• Oversee campaign execution and member journey orchestration across multiple channels, leveraging data analytics and consumer insights to optimize performance and close clinical gaps in care.• Partner closely with Client Partnership Managers on custom client projects, driving utilization and engagement across commercial, government health plans, and direct-to-employer clients.• Conduct ongoing research and analysis to identify opportunities that enhance member engagement and health outcomes.• Collaborate with Product teams to inform user experience strategy, improve product retention, and elevate the overall member experience in Zelis’ healthcare tech offerings.

Emerson College

Double Major

University of Arizona, Eller College of Management

Mini-MBA in Healthcare

City University London

Bachelor of Arts (B.A.)

Universidad Complutense de Madrid

Master of Arts (M.A.)