Natalie Babbage
Global Solution Director - Panelvoice and Media @Worldpanel
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WORK HISTORY
Global Solution Director - Panelvoice and Media @Worldpanel
London, GB
EDUCATION
University of Nottingham
Bachelor of Arts (BA), History and American Studies
SKILLS
ABOUT NATALIE BABBAGE
With over 20 years of experience in consumer insights and market research, I am a passionate and driven leader who strives to deliver impactful and innovative solutions for my clients. I have a strong expertise in consumer panel data, which enables me to uncover the how and why behind consumer behavior and preferences. I am leading survey and marketing effectiveness at Worldpanel by Numerator, a global company that provides continuous consumer panels and shopper insights.As the Global PanelVoice director, I oversee our survey solution. Our solution provides verified buyers who we know are real people and we know exactly what they bought overtime removing the unreliability of claimed data. I work closely with my team around the world to ensure consistent, timely, and insightful delivery of data and reports for our FMCG clients. I also write the WhoCares? WhoDoes? Report on sustainability from a consumer perspective in FMCG which talks to over people in 35 countries. 2025 was its 7th edition.I have previously managed client accounts notably Procter & Gamble, one of our largest and most strategic accounts for Asia, covering both Greater China and APAC. I leveraged my communication, problem-solving, and team management skills to build strong relationships with P&G and other stakeholders, and to find innovative ways to answer new questions that arise from the consumer panel data. I also keep abreast of the macro trends and developments in the region and globally, and share relevant insights and best practices with my clients and colleagues.
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