Natalia Wierzbowska

Product Analytics Lead @Iu Group

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Product Analytics Lead @Iu Group

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Berlin, DE

Leading the integration of Amplitude across web and mobile apps, enabling unified product analytics.• Conducted a comprehensive audit of existing tracking and built a roadmap with milestones for self-serve analytics maturity.• Developing Data Taxonomy and codified standards that meet multiple products needs and assert event tracking quality.• Designing and facilitating workshops & training to foster a strong self-serve reporting culture across teams.• Collaborating with the Data Platform team to establish solid data foundations and scalable analytics solutions.• Implementing dbt transformations to convert raw Amplitude event data into reliable, production-grade reporting assets.• Driving digital products of student learning platform by enablement of data-driven decisions.

EDUCATION

2013 — 2016

Maastricht University School of Business and Economics

Bachelor's degree, Economics and Management of Information

2017 — 2019

The Berlin School of Economics and Law

Master of Science - MS, Business Intelligence and Process Management

SKILLS

AnalysisTableauE-R ModelingSap HanaMonthly Close ProcessInformation ManagementMarketingProcess ModelingPublic SpeakingKnowledge ManagementVbaLogo DesignRelational ModelingGraphic DesignProblem-Based LearningMicrosoft WordTeam LeadershipEconomicsPentahoTeamworkHtmlPublic RelationsDfdsSocial Media MarketingPowerpointMicrosoft ExcelStatisticsCss

ABOUT NATALIA WIERZBOWSKA

Passionate about analyzing consumer behavior in digital world. Enthusiast of building Product-led Experimentation Culture. Love to grow teams and building things from scratch.Always open for challenging ideas!Currently in fully remote setup. Speaks: Standard SQL • BigQuery • DBT• MySQL • Python • R • HTML • CSS • JavaScript • VBA •Works with: Segment • Amplitude • Mixpanel • Heap • Optimizely • Mode / ThoughtSpot • Omni • Looker • Tableau • GA • GTM • Google Collab • Firebase • Charles Proxy.You can also contact me: n••••••••@gmail.com

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Natalia Wierzbowska — Product Analytics Lead at Iu Group in Berlin, DE | Unifers