Natalia Muller Bahamondes

Marketing Ai Program Participant @HubSpot

Marketing AI Program – HubSpot & WGUCompleted a 7-week applied marketing program focused on integrating artificial intelligence into campaign strategy, content creation, and CRM systems using HubSpot’s AI-powered tools. Worked with a real business client to develop and present a data-informed, multi-channel marketing campaign-Conducted market and audience research using AI tools like Perplexity and Breeze Copilot-Built detailed buyer personas and campaign roadmaps aligned with client needs-Created and refined blog posts, email campaigns, landing pages, and social content with AI support-Facilitated and participated in client meetings, including kickoff calls, strategy reviews, and final presentations-Applied ethical AI principles to ensure responsible and customer-centered marketing practices-Earned certifications in HubSpot Marketing Software and AI Marketing Automation-Delivered a comprehensive AI-driven campaign strategy and assets to the client, demonstrating practical skills in applied marketing, data analysis, and customer engagement.