Natalia Matos
Seo Manager @Quadient
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WORK HISTORY
Seo Manager @Quadient
CA
Enterprise SEO | 26-country website footprint | Leading a large-scale, high-impact SEO program with resultsPrioritize staying ahead of the curve by actively integrating the latest AI-driven SEO tools and industry trends to continuously optimize strategies and maintain competitive advantage. Achieved no.1 worldwide LLM visibility for CCM topics in collaboration with the Content team. ā¢ Scaled global SEO strategy across a 26-country footprint, driving 65% traffic growth and a 77% increase in conversion rate, resulting in 85% YoY growth in lead volume and contributing meaningfully to pipeline acceleration and revenue growth.ā¢ Built scalable frameworks for keyword research, content optimization, and technical SEO, in addition to managing multiple website migrations, resulting in a 75% boost in Top 10 keyword rankings and a 10% lift in user engagement.ā¢ Led Knowledge Hub content and AI-enhanced content creation, driving a 70%+ increase in knowledge-based organic traffic.ā¢ Owned site health and SEO reporting systems, improving crawl efficiency by 30%, reducing technical errors by 40%, and streamlining dashboards using GA4 and GSC.ā¢ Partnered cross-functionally with demand-gen, content, engineering, CRO, and analytics teams to launch SEO initiatives & campaign performance that directly impacted lead quality and branded traffic.ā¢ Trained and mentored internal teams, boosting SEO adoption by 50% and aligning organic efforts with product, content, and performance marketing functions.
EDUCATION
Universidad APEC
Bachelor's degree, Advertising
Universidad APEC
English
SKILLS
ABOUT NATALIA MATOS
Iām an strategic and results-driven SEO leader with 10+ years in digital marketing and 5+ years leading enterprise-level SEO, CRO, and web analytics across global B2B websites. Proven ability to scale organic search programs that drive measurable business outcomes; achieving 65% traffic growth, 85% lead growth, and contributing meaningfully to pipeline acceleration and revenue growth across multilingual markets. Skilled in multilingual SEO/GEO/AEO, technical audits, and AI-assisted content workflows. Experienced in complex site ecosystems, content performance optimization, and enterprise/international SEO strategy. Adept at aligning SEO with demand generation and collaborating with product, web, UX, content, and analytics teams. Strong communicator and team enabler, empowering cross-functional stakeholders through training and actionable insights. Bilingual in English and Spanish.What sets me apart is not just my ability to adapt to change, but to thrive in it. I embrace the ever-evolving digital landscape, continually expanding my skill set to remain at the forefront of industry and AI trends. My commitment to driving organic traffic growth, optimizing user engagement, and achieving business objectives has consistently propelled me and my teams to new heights.
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