Natalia Lumby
Associate Professor @Ryerson University
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WORK HISTORY
Associate Professor @Ryerson University
Proud to be part of Canada’s only degree program in Graphic Communications Management. I teach in areas of packaging, premedia, and management. I have a keen interested in curriculum development, with a focus on creating experiential learning opportunities for students. As the world around us changes, the way we teach should too.
EDUCATION
Ryerson University
Master of Management Science, Management of Technology and Innovation
Ryerson University
BTech, Graphic Communications Management
Toronto Metropolitan University
Doctor of Philosophy - PhD, Management
SKILLS
ABOUT NATALIA LUMBY
As an educator and researcher I am passionate about business and technology. With a cross disciplinary Masters degree in both of these areas, I focus on delivering experiential learning opportunities in my teaching. I strongly believe we learn by doing, trying, sometimes failing, and then doing some more. I have delivered over a decade of innovative curriculum at TMU. I am especially keen about course design and development. Working with leading edge technology in the classroom, I seek opportunities to put current industry problems in front of future industry leaders. Using a variety of project structures ranging from complex project plans, product prototypes, category assessment reports and unique personal portfolios, I prepare students to confidently enter the workforce. No simple essays in my classroom!My research interests concentrate on innovation in food and beverage packaging. With a special focus on design and technology, I explore packaging from a variety of lenses including the consumer, the brand owner, the packager and the retailer. Most recently I have completed projects that focus on consumer perception, identifying what visual cues brands should use to appeal to the millennial target market. I am now beginning to use those principles to evaluate how we can shift the packaging industry towards making sustainable packaging a priority. In addition to my academic duties I also enjoy writing and speaking about advancements in packaging and the graphic arts. I also maintain a creative practise, exploring modern calligraphy and illustration. I use these creative skills to support charitable opportunities in the community.
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