Natalia L.

About Natalia L.

I am analytical, business-savvy, and growth-focused business professional, with substantial experience in sales, business development, and digital marketing across several markets with their respective policies, laws, and culture. What makes me stand out are my stellar record of achievements in driving sustainable revenue growth, building, leading and coaching multicultural teams, managing P&L, executing short and long-term strategic plans for clients and market, and developing a consultative sales approach.Employees recognize me for my excellent expertise in maximizing sales and business development efforts to optimize fiscal performance, improve P/L as well as boost sales and ROI. I am well-versed in exceeding customer expectations and resolving complex issues/concerns in high pressure situations. I am an articulate and refined communicator, negotiator, presenter, and problem-solver with distinctive ability to build enduring relationships with key stakeholders, clients, business partners, and colleagues.Some of my key milestones including: • Led and realized the successful opening of Brazilian office, Ecuatorian office, grew business by over 180% in Colombia, and secured new clients for the Miami operations.• Uncovered and captured new potential business opportunities in the regional ecosystem by coordinating regional key accounts within the accounts team.• Credited with developing and aligning a compelling product offering with global priorities and positioning of the business for local agencies and clients.• Exceeded all service levels by directing and standardizing sales administration process while adhering to best practice.• Acknowledged for efficiently monitoring insertion order process and ensuring the adherence to terms and conditions.

Experience

1. Regional Operations Lead- Performics

   Publicis Groupe

   Mar 2024 — Present · Miami, US

   As the Regional Operations Lead for Performics in the LATAM region, I am responsible for overseeing and managing all operational facets of our performance marketing initiatives. My role entails strategic planning, team coordination, and ensuring efficient execution of projects to drive growth and meet client objectives. I liaise between different departments and stakeholders, maintaining seamless communication for optimal results. I continuously focus on process enhancement, resource allocation, and the use of data-driven insights to improve our performance marketing strategies.

Education

• Universidad Sergio Arboleda

  diplomado, Young executive training program

  2013 — 2013

• Universidad Sergio Arboleda

  Marketing y Negocios Internacionales, Marketing y Negocios internacionales

  2008 — 2013