Natalia Herrera
Marketing Manager, The Solist
- Role
- Marketing Manager at The Solist
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Natalia Herrera
Originally from Redondo Beach, CA, I remained in New York after graduating from Fordham University\'s Gabelli School of Business in February 2020. My B.S. in Global Business, with a concentration in Digital Media & Technology, combines my passion for marketing with innovative solutions through emerging technologies.With experience in global email strategy in the beauty industry, mobile app development within the digital retail space, and hands-on work in paid media and email marketing at a FinTech start-up, I am eager to further expand my technological expertise. I\'m now seeking new opportunities to leverage my skills in a dynamic and forward-thinking environment.
Experience
Marketing Manager
Sep 2024 — Present · New York, NY, US
Own end-to-end execution of email, SMS, and direct mail lifecycle campaigns, managing CRM calendars aligned with promotional initiatives and revenue goals• Build, test, deploy, and optimize automated journeys including winback, loyalty, and promotional flows; lead ongoingcreative and technical optimization• Lead segmentation and personalization strategies through behavioral analysis• Redesign and deploy updated loyalty program (Rivo) to improve program education and engagement, increasing usage of loyalty program vouchers by 28% during BFCM 2025
Education
Fordham University London
Bachelor of Science - BS, International Business
2018 — 2018
Fordham Gabelli School of Business
Bachelor of Science (B.S.), International Business
2016 — 2020
Skills
- Microsoft Word
- Customer Service
- Microsoft Excel
- Project Management
- Strategic Planning
- Microsoft Office
- Microsoft Powerpoint
- Research
- Management
- Leadership
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