Natalia Elko
Strategic Communications, Social Media Marketing, Print and Digital Content Marketing, and Brand Reputation Management
- Role
- Director of Social Media and Content Marketing at Home Franchise Concepts
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Natalia Elko
Natalia is a results-driven communications strategist with deep expertise in strategic…
Experience
Director of Social Media and Content Marketing
Jul 2024 — Present · Irvine, CA, US
Lead the development and execution of social media, content marketing, and graphic design strategies to drive brand growth and enhance digital presence across platforms- Manage agency partners and in-house Social Media and Graphic Design teams, fostering a high-performance, collaborative culture, ensuring alignment with brand goals, quality standards, and KPIs- Direct franchise owners in implementing industry-leading social media, content marketing, and graphic design strategies, providing ongoing support to ensure high-performance outcomes- Oversee content strategy for national and local area marketing, enhancing brand voice, engagement, and marketing objectives- Guide content acquisition, optimize strategies, and recommend improvements for digital campaigns to ensure effective audience engagement and ROI- Lead creative direction for branded shoots, developing visually impactful content that strengthens brand identity across channels- Ensure graphic design teams maintain consistency in visual content, adhering to brand guidelines and supporting marketing initiatives- Mentor and coach teams, fostering professional growth and cultivating expertise in design, social media strategy, and content marketing- Build and maintain strong relationships with vendors and agencies, optimizing partnerships for improved campaign execution, creative strategies, and cost-effective business relations- Analyze and optimize KPIs to drive measurable results across social media, content marketing, and graphic design efforts- Stay ahead of trends in social media, audience engagement, and content marketing innovations to deliver cutting-edge solutions- Provide leadership and guidance to cross-functional teams, ensuring seamless collaboration to achieve business objectives- Utilize exceptional project management skills to ensure timely delivery of high-quality content, meeting deadlines and exceeding expectations.
Education
San Diego State University
BA, Double Major, Journalism, Political Science
Skills
- Press Releases
- Media Relations
- Media Planning
- Public Relations
- Crisis Communications
- Strategic Multimedia Communications
- Marketing
- Integrated Marketing
- Advertising
- Social Media Marketing
- Writing
- Editing
- Public Speaking
- News Writing
- Journalism
- Social Networking
- Social Media
- Storytelling
- Newsletters
- Management
- Web Content
- Broadcast
- Final Cut Pro
- Wordpress
- Video
- Leadership
- Media Placement
- Publicity
- Digital Media
- Video Production
- Radio
- Idea Generation
- Events
- Youtube
- Copywriting
- Feature Articles
- Photoshop
- Hosting
- Reporting
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