Natalia Casas
Creative Brand Strategy | Multicultural Brand Manager
- Role
- Strategy Director at Ogilvy
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Natalia Casas
Experienced brand, advertising and marketing strategist specializing in multicultural initiatives that bring impact and growth to companies. I am truly passionate about identifying and solving brand issues using data, insights and creativity. I have experience building brands from beginning to launch, as well as advertising and marketing programs for core businesses in the US and LatAm.During my career I’ve worked across global and local brands in several categories, from food and consumer packaged goods to pharmaceuticals and telecomm. And I\'ve done it all in English and Spanish, as well as leading strategy for campaigns in multiple other languages. As a brand and advertising expert, I see the world thru multiple points of view, as I am Latina, an immigrant and a culture and trends lover. For me, multicultural marketing and advertising is so much more than being able to speak English and Spanish (or any other language for that matter). It’s about going beyond words to find emotions, mindsets and desires.When I am not asking questions or doing my best to answer them with facts, I am at a movie theater or looking for the best buñuelo in New York City. Or there is a big chance I will be buying new book, even though I won\'t confirm or deny I have a pile of brand new ones in a specific corner of my living room.
Experience
Strategy Director
Apr 2024 — Present
Education
New York University
Certificate, English to Spanish Translation
2006 — 2007
Miami Ad School - New York
Social Media Strategist, Social Media
2015 — 2015
Universidad Pontificia Bolivariana
Master, Urban Journalism
1999 — 2001
Universidad Pontificia Bolivariana
Graduate, Mass Communication and Journalism
1992 — 1996
Skills
- Content Strategy
- Marketing Strategy
- Online Advertising
- Copy Editing
- SEO
- Web Analytics
- Integrated Marketing
- Creative Direction
- Social Media Marketing
- Digital Marketing
- Relationship Marketing
- Online Marketing
- Creative Strategy
- Strategy
- Interactive Advertising
- Spanish-English
- Direct Marketing
- Social Media Relations
- Interactive Marketing
- Spanish
- Art Direction
- Digital Strategy
- Sem
- Brand Development
- Creative Writing
- Direct Mail
- SEO Copywriting
- Digital Media
- Social Media Monitoring
- Email Marketing
- Advertising
- Copywriting
- Brand Awareness
- Social Media Measurement
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