Natalia Cardenas

About Natalia Cardenas

Experienced Director with demonstrated successes working in the wine and spirits industry. Strong professional skilled in Food & Beverage, Customer Service, Wine, Alcoholic Beverages, and Menu Development.

Experience

1. Director of Sales Marketing

   Transit Owl Inc

   Jul 2024 — Present · Chicago, IL, US

   Entrepreneurial leader who transformed a concept into a fully operational business by building the foundation for manufacturing, supply chain, branding, and distribution.*A hands-on problem solver with a strong analytical mindset, consistently optimizing processes for profitability and scalability.*Product & Supply Chain Development: Spearheaded product development from idea to market by working with domestic and international manufacturers, ensuring cost-effective procurement and high-quality production.*Brand Strategy & Market Positioning: Collaborated with global marketing and sales agencies to establish a compelling brand presence and drive product adoption in competitive markets.*Packaging & Logistics: Designed and sourced packaging, securing a cost-efficient supplier while ensuring brand integrity. Established partnerships with a fulfillment center and freight forwarder to streamline distribution.*Revenue Optimization: Developed pricing strategies, including FOB and distributor pricing, with structured discounts to maximize profitability. Identified the most cost-effective distribution channels to optimize margins and market penetration.*Operations & Scalability: Built the operational framework to support sustainable growth, allowing the business to transition from startup mode to a scalable enterprise.

Education

• University of Miami

  Bachelor's

  2006 — 2009

Skills

• Menu Development
• Microsoft Office
• Management
• Cocktails
• Teacher Training
• Hospitality
• Alcoholic Beverages
• Wine
• Food & Beverage
• Marketing Strategy
• Customer Service
• Restaurants
• Social Media
• Event Management
• Bartending
• Food