Natalia Ball

Global Chief Growth Officer Pet Nutrition @Mars

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Global Chief Growth Officer Pet Nutrition @Mars

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London, GB

EDUCATION

1996 — 2001

Universidad Metropolitana (VE)

Systems Engineer, Consulting

2014 — 2014

Harvard Business School

Executive Education Program, Aligning Strategy and Sales

2019

Columbia Business School

Executive Education, Business Analytics

1993 — 1996

Colegio La Salle La Colina

High School Diploma, Science

SKILLS

Consumer BehaviourBrand DevelopmentSegmentationFmcgProduct MarketingProduct InnovationStrategic ThinkingConsumer ProductsCreative SolutionsMarketing CommunicationsLeadershipCustomer InsightP&L ManagementDigital MarketingManagementMarketing ManagementMarket AnalysisMarket ResearchInternational MarketingGlobal MarketingLatin AmericaProduct DevelopmentIntegrated MarketingMarketingBusiness StrategyConsumer InsightsBrand ArchitectureConsumer InsightStrategy DevelopmentMarketing ResearchBrandingTeam LeadershipBrand ManagementCross-Functional Team LeadershipAdvertisingMarketing StrategyStrategyBrand EquityNew Business Development

ABOUT NATALIA BALL

I am a C-suite growth executive with over 25 years of international experience across leading global CPG companies. Throughout my career, I have been recognized for architecting enterprise-level growth by combining disciplined portfolio and commercial leadership with world-class brand building to deliver sustained P&L impact.As the Global Chief Growth Officer for Pet Nutrition and a member of the Mars Pet Nutrition Global Leadership Team, I own the end-to-end growth agenda. My responsibilities span:• Portfolio and sales strategy• Global marketing and innovation• Revenue management and connected commerceI am accountable for translating our growth ambitions into clear choices, strategic resource allocation, and execution at scale.A distinctive strength of my leadership is the integration of brand building into the growth system. In my role as CGO, I oversee a portfolio of global billion-dollar iconic brands—including PEDIGREE, WHISKAS, IAMS, and SHEBA—and have elevated creative excellence as a key driver of growth. Notably, I led Mars Pet Nutrition’s enterprise creative excellence agenda, which delivered Mars\' first-ever Cannes Lions Titanium award.Prior to my current role, I served on the Royal Canin Global Executive Committee as Global Chief Brand Officer and Vice President of Pet Specialty Retailing & Omnichannel. During my tenure, I led the \"Health through Nutrition\" growth ambition, driving global demand transformation across marketing, sales, and portfolio strategy to deliver sustained commercial impact.I am known as an enterprise leader who builds the necessary conditions for growth. My approach focuses on simplifying complexity, making explicit trade-offs, and aligning organizations to achieve a common goal; while prioritising talent development and empowering people to bring out the best in them.

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Natalia Ball — Global Chief Growth Officer Pet Nutrition at Mars in London, GB | Unifers