Natalia Vergara
Public Relations Senior Project Manager at Current Global
- Role
- Account Director, Client Experience at Current Global
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Natalia Vergara
Public Relations Director with over 9 years experience and a demonstrated history of…
Experience
Account Director, Client Experience
Apr 2024 — Present
Contributes to the development of client\'s tactical plans & cross community implementation activities, seen as strategic leader by Clients - Successfully manages client expectations ensuring adherence to timelines, budgets & quality standards. Clients include major CPG & QSR brands such as Applebee\'s, Hidden Valley Ranch, & Kingsford Charcoal (including Kingsford\'s Preserve the Pit initiative, which recently won PRWeek\'s Campaign of the Year)- Ensures detailed organization across multiple accounts, including spearheading project execution, keeping all work flow on track & delegating assignments & mentoring junior team members - Develops pitches for media contacts, garnering awareness of brands across news outlets, understanding overarching media strategy & coverage goals - Develops client internal communications, key messaging & related PR materials Understands media climate & is in tune with news cycle - Submits awards on behalf of agency & clients, including but not limited to PRWeek, Sabre, PRSA, & Cannes - Writes copy for national press releases, seeing through execution from beginning to end, understanding respective brand messaging
Education
University of California, Santa Cruz
Bachelor's Degree, Undeclared
2012 — 2013
Marin Catholic
High School
2008 — 2012
University of Oregon
Bachelor’s Degree, Journalism: Public Relations
2013 — 2016
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