Natalia Vajnar
Senior Programmatic Associate @Horizon Media
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WORK HISTORY
Senior Programmatic Associate @Horizon Media
EDUCATION
Chapman University
Bachelor of Science - BS , Business Marketing
Chapman University
Bachelor of Arts - BA, Strategic and Corporate Communication
ABOUT NATALIA VAJNAR
Passionate about digital media, programmatic advertising, and strategic marketing, I bring experience in campaign strategy and planning, optimization, and audience targeting. As a Programmatic Planner at Horizon Media, I\'ve developed and executed campaigns for major brands like Revlon, Adtalem, and Auctane by leveraging insights to enhance performance and drive measurable results.With a background in media investment, marketing strategy, and corporate communication, I have worked across traditional and digital media platforms, collaborating with teams to optimize ad placements, manage vendor relations, and execute high-impact marketing initiatives. My experience spans programmatic advertising, local media buying, social media strategy, and brand partnerships, with hands-on expertise in DSPs (DV360, TTD, WMT, AMZ) and analytics tools.My goal is to continue growing in the digital media and brand strategy space, helping maximize media investments and connecting brands with their audiences in meaningful ways.
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