Natalia Popova
Senior Crm Manager Product Growth @Oviva
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WORK HISTORY
Senior Crm Manager Product Growth @Oviva
EDUCATION
Bauhaus-Universität Weimar
M.A., Medienmanagement (in German)
Moscow State Linguistic University
Specialist, Public Relations
SKILLS
ABOUT NATALIA POPOVA
Strategic & driven senior CRM consultant with 9+ years of international experience in companies like Estee Lauder, Henkel and Dyson.3 countries, 5 cities, 3 proficient languages. Hit me with a message if you\'d like to- Develop a CRM strategy from the ground up- Audit existing CRM set-up and make actionable scaling recommendations in line with business OKRs- Create a Retention and Loyalty strategy based on your customer insights. I.e. increase retention rate, LTV, decrease churn rate- Analyze and optimize lifecycle programs (onboarding, engagement, reactivation, retention, win-back)- Create a segmentation strategy and apply it using personalization and automation tactics- Manage campaigns in Salesforce Marketing Cloud, Braze, CleverTap, MoEngage, Klaviyo and happy to explore your CRM tool too.Demonstrated strength in leading Retention cross-channel strategies and building sustainable processes, stakeholder relationships, and strong teams. Reforge member and a self-appointed GIF queen:)
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