Natalia Garces
Senior Email Marketing & Automations Specialist @Regent Seven Seas Cruises
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WORK HISTORY
Senior Email Marketing & Automations Specialist @Regent Seven Seas Cruises
Own strategy, build, and execution of automated customer journeys across the guest lifecycle, including lead nurturing, booking milestones, pre-departure, onboard, post-voyage, and re-engagement programs using Salesforce Marketing Cloud.* Design and maintain complex Journey Builder workflows incorporating triggers, decision splits, dynamic content, data extensions, and behavioral signals.* Partner closely with Marketing Analytics, CRM, and IT teams to define automation requirements, data sources, and logic to support personalization and targeting.* Implement advanced segmentation and suppression logic to ensure message relevance, frequency control, and optimal guest experience across all automated touchpoints.* Monitor, troubleshoot, and optimize automation flows to ensure accurate triggers, data integrity, and on-time delivery.* Execute testing strategies for automated programs, including entry criteria validation, content testing, and journey logic QA prior to launch.* Analyze automation performance metrics including engagement, conversion, downstream revenue, and lifecycle progression to identify optimization opportunities.* Continuously enhance automation capabilities by identifying opportunities to expand personalization, dynamic content, and modular journey frameworks.* Collaborate with creative, development, and business stakeholders to align automated messaging with Regent’s luxury brand standards and guest expectations.* Document automation processes, logic, and dependencies to support scalability, knowledge sharing, and long-term CRM roadmap initiatives.* Ensure compliance with CAN-SPAM, GDPR, and global privacy regulations across all automated programs.
EDUCATION
University of Florida
Masters, Digital Strategy
Miami Killian Senior High School
High School Diploma
Florida International University
Bachelor's degree, Communication and Media Studies
ABOUT NATALIA GARCES
I’m a Senior Email Marketing & Automation Specialist with a little over three years of experience running creative, results-driven campaigns across email, SMS, social, and web. While email and automation are my focus, I bring a well-rounded marketing background that blends creative direction, cross-functional project management, and performance analysis.I hold a Bachelor’s in Communications with a focus on Media and Design from Florida International University and recently earned my Master’s in Digital Strategy from the University of Florida. I\'m passionate about building campaigns that not only look great but also perform, finding that balance between strategy, storytelling, and execution.In addition to my professional work, I enjoy content creation for my personal Instagram and exploring photography, and reading. My passion for marketing and communications drives my commitment to excellence in every project.Skills: Social Media, Marketing, SEO, Email + SMS Marketing, Dream Weaver (Coding), Salesforce Marketing CloudI look forward to connecting with you!
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