Natalia Lima
Founder Bela Jewelry @Bela Jewelry
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WORK HISTORY
Founder Bela Jewelry @Bela Jewelry
Founder of Bela Jewelry, a contemporary semi-jewelry brand curated in Brazil and based in Germany, inspired by Brazilian bossa and European elegance.Responsible for- Brand vision, positioning, and storytelling- Business strategy, pricing, and financial planning- Product curation and supplier management- Go-to-market strategy, digital presence, and customer experience- Building a brand aligned with purpose, quality, and timeless style
EDUCATION
Pontifícia Universidade Católica de Campinas
Administration
ABOUT NATALIA LIMA
I am a business and finance leader turned entrepreneur, with nearly 20 years of experience in multinational and multicultural environments.After more than a decade in global leadership roles, I decided to step into a new chapter and build something of my own. I am the Founder of Bela Jewelry, a brand born from my passion for elegance, strategy, and the belief that accessories have the power to elevate confidence and identity.My corporate journey — including rebuilding my career in a different country and working across cultures — shaped the way I lead, think, and create. It taught me discipline, resilience, and the importance of clarity and priorities.Today, I combine strong business acumen, strategic thinking, and a refined sense of brand and aesthetics to build Bela Jewelry — a brand inspired by Brazilian bossa and designed for women who value timeless elegance with a modern touch.I am driven by purpose, growth, and the courage to reinvent myself — professionally and personally.Always open to meaningful conversations around entrepreneurship, brand building, and leadership.
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