Natalia Kutishcheva
Global Marketing Manager at Heel Hq @Heel
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WORK HISTORY
Global Marketing Manager at Heel Hq @Heel
Baden-Baden, DE
Lead global marketing strategy to drive growth of leading products; portfolio management- Develop and implement a global brand vision, ensuring alignment across regional markets- Create and execute targeted marketing campaigns for HCPs and consumers, maximizing engagement and brand visibility- Conduct market research to generate actionable insights for data-driven decision-making- Collaborate with local teams to effectively execute strategies and enhance brand perception across markets- Partner with cross-functional teams to increase brand awareness and foster sustainable growth.
EDUCATION
Kyiv School of Economics
Master of Business Administration - MBA, Strategic Marketing module
Crimea State Medical University
MD in Internal Medicine (ZAB-evaluated; degree recognized in Germany)
Interregional Academy of Personnel Management
Management of organization, Medical and Pharmaceutical management
ABOUT NATALIA KUTISHCHEVA
Marketing Leader | Driving Brand Growth & Market Success Experienced Marketing Leader with a proven track record in Rx (Cardiology, Neurology) and OTC markets. Skilled in executing high-impact global and regional marketing strategies, leading cross-functional teams, and delivering impactful marketing strategies that drive measurable results. • Expertise in: Competitive brand positioning, marketing strategy, product life cycle management, and P&L ownership. • Proven success in- Driving brand growth and market expansion strategies, successfully positioning products to achieve TOP-10 positions in regional markets- Developing and executing strategies that deliver measurable business results while enhancing brand performance across healthcare professionals (HCPs) and consumer segments- Leading cross-channel marketing initiatives, leveraging both Rx & DTC campaigns, digital and traditional media to maximize brand visibility and engagement- Inspiring high-performing teams and collaborating across departments to exceed business objectives and ensure sustainable market growth. • Focused on: Delivering measurable business results through strategic Rx & DTC campaigns, omnichannel marketing, and deep market insights to drive sustainable growth.
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