Natalia Kumar
VP Quantitative Research @JPMorganChase
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WORK HISTORY
VP Quantitative Research @JPMorganChase
EDUCATION
University of York
Bachelor’s Degree
SKILLS
ABOUT NATALIA KUMAR
I am a skilled market researcher with eight years\' experience working in the media, tech and entertainment sectors within both agency and client-side roles. I am currently a Market Researcher within Spotify\'s Content Strategy, Insights & Analytics function, running large-scale quant and qual research studies across all priority markets outside of the US. I focus on helping teams across the business understand podcast consumers, the audio market landscape and how to optimise music and podcast content. During my time agency-side I worked with clients such as Amazon, BBC, Channel 4, Google, Warner Media, Facebook, The FA and HBO. I specialise in quantitative research but have extensive experience in qualitative research.
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