Natalia Kaplan
Managing Director @On Point Agency
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WORK HISTORY
Managing Director @On Point Agency
CA
From biobehavioral lab researcher to marketer, Natalia has had vast experience across multiple industries, honing her skills as an expert in understanding consumer behaviors. With a background in writing, visual arts, and research, she specializes in anchoring strategies in concrete data and analytics, while bringing a creative flair to whatever she does. Currently providing services in these areas:Strategic Services:Brand and Company positioningBrand auditBusiness planningMarketing plansMarket research and analysis SWOT analysis Design:Logo designBrand guidelinesBrand voiceCopywritingAdvertisements Promotional item designs Campaign designsContent designDigital:Website design and creationContent marketingInfluencer strategySocial media strategy and planning E-commerce planningE-commerce set up Events:Event planningEvent designing and planningEvent management Gift and merchandise design
EDUCATION
University of Toronto - New College
Honors Bachelor of Science, Psychology
Schulich School of Business - York University
Master of Accounting, Accounting
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Continuing Education, Psychology
SKILLS
ABOUT NATALIA KAPLAN
Award winning leader with focus on digital marketing and consumer loyalty. Passionate about developing and growing new brands in the market. Proven record of year over year revenue growth and sales. Excels in developing collaborative and driven teams. Great communicator with strong creative drive.
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