Natalia Gonzalez
Regional Marketing Manager @Michelin
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WORK HISTORY
Regional Marketing Manager @Michelin
As the Regional Marketing Manager for The MICHELIN Guide- Lead and execute go-to-market strategies across five diverse markets, aligning regionalcampaigns with global brand objectives to drive growth, awareness, and consistency- Partner cross-functionally with global, regional, and local teams to localize and implementstrategic marketing initiatives, including CRM, events, partnerships, and digital campaigns- Provide guidance to in-market teams while ensuring brand compliance and rollout of high-impact activations, contributing to Michelin Guide’s footprint expansion and regionalvisibility- Analyze market performance and client insights to optimize campaign strategy; track KPIs,event ROI, and CRM/social impact to inform data-driven decisions- Support B2B sales and partnerships through localized marketing solutions and offerdevelopment; collaborate with client teams on proposals, contracts, and performancemetrics.
EDUCATION
The City College of New York
Bachelor's degree
ABOUT NATALIA GONZALEZ
What began as a passion for gastronomy and restaurants has become the foundation of my career, blending a love for hospitality with expertise in marketing strategy, brand partnerships, go-to-market planning, and B2B/B2C storytelling. I’ve helped hospitality and lifestyle brands modernize their positioning, drive adoption of new tools, and deliver measurable business impact. Recognized for combining creativity with analytical thinking, I specialize in translating complex products into clear, compelling narratives that inspire engagement across restaurant and hospitality partners. As a marketer, I\'ve found a way to combine business, creativity, and inclusion. I focus on asking the right questions, drawing out different points of view, challenging thinking without confronting the thinker. Along the way, I\'ve learned that fostering inclusivity is the key to getting the best out of people – and diversity is the key to true success. I aim to carry my storytelling capabilities into the world of marketing. I aspire to use my experience, work ethic, and ability to empathize with others to share captivating stories that build relationships and bring people closer together. Let\'s connect!
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