Natalia Cardenas
Emerging Brands Market Manager @Brown-Forman
Signup · Get unlimited contacts
WORK HISTORY
Emerging Brands Market Manager @Brown-Forman
Miami, FL, US
EMERGING BRANDS, BROWN FORMAN, MIAMI, FL, JANUARY 2022 TO PRESENTMARKET MANAGER, MIAMI• Forge and cultivate strategic relationships with targeted on-premise and off-premise accounts through personal calls and frequent communications to build rapport and loyalty. • Demonstrate expert ability to “hand sell” assigned brand portfolio to targeted gatekeepers, including bar owners, managers, bartenders, and retailers.• Obtain priority brand visibility, menus, and features for B-F among targeted accounts• Act as a local thought leader for B-F Emerging Brands initiatives, including the creation of the Old Forester Appreciation Party, Benriach Graffiti “Pintar con Sabor” program• Attend on-going meetings with internal and external stakeholders • Administer and maintain T&E and TMF budgets to remain within 2% of prescribed limits• Coach distributor craft as well as on- and off-premise teams on assigned B-F brands and their competitive sets to achieve success in the field• Generate ride-with contact reports; coordinate with distributor Division Managers and; copy RSM and BF State Manager on continuous improvement • Recognized as a B-F Commercial segment expert; orchestrate training activities for the local B-F Team.
EDUCATION
Florida International University
Bachelor's degree, International Business
Florida International University
Master of Business Administration - MBA, Finance, General
ABOUT NATALIA CARDENAS
I am a seasoned branding and marketing professional with 17+ years of experience in the hospitality industry. Recognized for demonstrating a natural aptitude for planning and organizing marketing campaigns and programs to drive sales and impression growth, as well as for cultivating strong relationships with strategic stakeholders, I have a verifiable history of contributing directly to company growth and expansion. Professional focal points include branding and marketing strategy, brand awareness and conversion, digital marketing, social media marketing, sales promotion, customer engagement, stakeholder relations, as well as event and program management. Delivering superior administration in the latter areas of expertise requires the utilization of effective communication skills, organizational skills, as well as business acumen, team/stakeholder collaboration, and innovation to support efficiency and maximum returns. Currently, I am a Market Manager for Miami with Emerging Brands, Brown Forman. Under my leadership, I have planned, organized, and executed a successful high-end, luxury event for the Scotch Portfolio\'s Master Blender. I also coordinated on the planning and execution of over 45 separate Slane St. Patrick’s activations on St. Patrick’s Day across South Florida, which helped secure 414 menus in the on-premise and 291 displays in the off-premise. In addition, I continuously liaise with senior leadership, stakeholders, and teams to ensure the company’s marketing, branding, and sales support structures are driving the business forward with optimal expenditures. Colleagues describe me as an innovative and driven marketing and branding expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.