Natalia Acuna

Media Account Executive @Royal Caribbean International

Miami, FL, US

Collaborate with internal and external teams to implement tactical initiatives, resulting in a 20% increase in campaign performance- Spearhead media team support for annual Brand & Retail strategy development, enhancing alignment with organizational goals with annual/ongoing Brand & Retail strategy development, planning, forecasting, and briefing for paid media, inclusive of traditional, social and programmatic buys- Partner with counterpart channel specialists, agency team, internal creative teams,measurement, analytics, and marketing stakeholder teams to deliver end to end execution and performance management of campaigns- Plan regular cadence of testing and optimization programs designed to drive continuous improvement around core KPIs- Work with Paid Media directors on implementing ongoing cadence of reporting for internal stakeholders- Dig into agency reports to ensure alignment to internal goals and strategy- Streamline day-to-day budget management, resulting in a 15% improvement in budget accuracy and forecast reliability.

Florida International University

Bachelor of Arts (BA), Communication and Media Studies