Natali Ovalles
Lead Ux Ui Designer @BOK Financial
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WORK HISTORY
Lead Ux Ui Designer @BOK Financial
Lead Designer for two product teams:1. Start Right. Financial wellness app (Web/iOS and Andoid)Investment Management (web, iOS, Android app)- In progress, projected to improve CTR by 40%.•Led a UX audit that identified low engagement (highest click-through rate at 8.27%). Currently leading the redesign to optimize CTA placement and increase interaction.Loans Overview & Investment Prices (web app)- Live.•Redesigned the Loans Overview and Investment Prices pages for the web app based on UX analysis. •Collaborated with developers to implement a new card component to standardize patterns across the platform.Distribution Termination Educational Content (web, iOS, Android app)- In progress.•Led research-driven design of educational content for termination distribution options, iterating based on unmoderated usability tests via Maze, revealing 57% user preference for a table format due to clarity. Contribution Rate Change Flow Analysis & Redesign (web)- In progress•Conducted a funnel analysis of the Contribution Rate Change flow for the web app, uncovering a 42.9% drop-off at the verification step and high page abandonment (53%). Proposed UX improvements, including enhanced guidance, page speed optimizations, and proactive help features.2. Digital Marketing Team. Overseeing our 8 \"Bank of\" web pages.Search enhancement (web)- In progress, projected to improve CTR by 50%.•Led the UX research and re-design effort for site search across eight core web pages, addressing a critically low 3% click-through rate.•Conducted technical analysis of XM Cloud’s capabilities and constraints to align search redesign with platform limitations and new feature opportunities.•Designed and iterated high-fidelity mockups and prototypes while executing moderated usability testing. •Collaborated closely with developers to ensure seamless implementation, including improved autocomplete, redirection logic, and autocorrect.
EDUCATION
Pontificia Universidad Católica Madre y Maestra
Bachelor of Architecture - BArch, Architecture
The Florence Institute of Design International
Master of Furniture Design , Furniture Design
University of California, Berkeley
Master of Landscape Architecture, Landscape Architecture
Academy of Art University
Master of Arts - MA , Interaction Design and UX/UI
ABOUT NATALI OVALLES
San Francisco–based Lead UX/UI and Interaction Designer with 5+ years of experience…
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