Natalee Moss Hercik

About Natalee Moss Hercik

M.B.A. graduate with a record of success in marketing and sales in the publishing, entertainment, retail and fine dining industries, complemented by extensive volunteer work in the local community. A self-motivated, reliable, and organized problem-solver with the ability to drive growth and consistently exceed goals.• Management – Solid background in planning and executing sales and marketing plans. Hands-on manager with highly developed negotiation skills and experience cultivating strategic business partnerships. Strong in budgeting and financial management.• Marketing & Sales – Proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for strategic planning and forecasting. Broad knowledge of sales and marketing disciplines, including social media, website design and maintenance, promotions, event planning, creative direction, and advertising.• Communication – Persuasive communicator with well-developed presentation, writing and negotiation skills. Able to develop productive relationships with colleagues, customers, and staff at all levels.

Experience

1. Director of Sponsorship Sales

   Greater Easton Development Partnership

   Aug 2015 — Present · Easton, PA, US

   Manage business development efforts for the non-profit 501c3 organization through prospecting, the creation of proposals, presentations, the Sponsor Easton website, and maintaining corporate relations for PA Bacon Fest, Easton Public Market, Easton Heritage Day, Easton Winter Village, Peace Candle Lighting, Easton Criterium, and more- Delivered 177% growth in sponsorship revenues in first year of contract; Delivered 125% growth in sponsorship revenues from 2016 to 2024- Secured new sponsors including Highmark Blue Shield, Capital Blue Cross, IBEW Local 102, Lehigh Valley Reilly Children’s Hospital, T-Mobile, Diageo, Liberty Creek Wines, Wawa, Dunkin Donuts, nrg, Green Mountain Energy, among others- Negotiated a strong media trade partnership providing in media value to the event- Designed and maintain Sponsor.EastonPartnership.org website- Stepped up to secure sponsorships of Easton Winter Village to assist small businesses get through the COVID crisis

Education

• Commonwealth University-Bloomsburg

  Bachelor of Science, Management/Marketing

  1987 — 1991

• Moravian University Graduate and Continuing Studies

  MBA, Management/Marketing

  1993 — 1996