Natale Pizzonia

Marketing Manager @Universal Music Canada

Toronto, ON, CA

Established independent record labels, PBR and DBR, specializing in electronic, trap, urban, pop and EDM music• Managed staff including assistant A & Rs, social media strategists and producers• Worked closely on contracts, neighbouring rights, royalty collection, along with international performance rights organizations• Scouted for, recruited and signed emerging musicians in electronic, trap, urban, pop and EDM genres • Managed catalogues for the two labels since 2007• Vast understanding of the ever changing trends in the music industry, technology, equipment, digital promotion and consumer behaviour• Worked closely with record pools worldwide to work independent singles• Worked on radio promotion campaigns to raise awareness for upcoming scheduled releases• Vast knowledge of the digital distribution process• Extensive label marketing experience with a strong focus on digital marketing since 2007• Prepared quarterly royalty statements for artists on the labels • Formed a direct distribution partnership with Apple Music • Developed and implemented non-traditional marketing campaigns to position independent artists fairly amongst their better-funded competitors• Created sensible marketing campaigns for artists with a limited budget without compromising reach and return• Tracked analytics such as sales totals, territory success, consumer buying patterns and YouTube response for the releases on the labels • Researched social media accounts and various online music platforms to find new talent to be signed to the labels• Involved in all aspects of the product life-cycle including music creation, production, mastering, uploading to digital retailers (in multiple formats), branding, creation of album graphics, creation of marketing campaigns, radio campaigns, streaming campaigns, sales etc.• Licensed music to compilations, video games, film, television and fitness videos• Landed multiple synch deals with MTV Films, CTV, Alibi Music Publishing

Centennial College

Diploma, Radio, Television, and Digital Communication