Nat G.

WORK HISTORY

ABOUT NAT G.

I believe customers already know what they want from you—and they\'re telling you about it in their feedback.The problem isn\'t a lack of insight. It\'s that most organisations don\'t have a good way to capture, measure, and act on all that messy qualitative data. So brilliant hunches stay hunches, patterns go unnoticed, and the same complaints keep showing up.For over a decade, I worked in CX roles where I saw this play out again and again. Smart teams who genuinely cared about feedback but couldn\'t bridge the gap between \"we know this\" and \"we\'ve changed that.\" They\'d read thousands of comments, form well-honed instincts, but without a methodical way to prove what mattered, it went nowhere. Improved experiences but no clear way to show how, why—or what to do next.Now I\'m building out the Customer Success function at Wordnerds, partnering with Insight and CX teams across housing, retail, travel & hospitality, finance, transport, and government to help them do what I couldn\'t back then. We\'ve built text analytics that gets qualitative feedback flowing straight into Power BI—so insights live where your team already works, not locked away in another platform.Our work ranges from long-term partnerships where teams use our software and BI dashboards self-serve, to fully managed services and supported innovation projects exploring weird and wonderful new use cases. Each year I sit in 100+ business reviews, and what makes it rewarding is watching teams finally unlock value from feedback they\'ve always cared about—and working out what we can do together next.If you want to explore more about what we do:Sign up to our CX Corner fortnightly newsletterJoin our next webinarBook in a chatAll available at wordnerds.aiOr if you\'re in London or the North East, coffee\'s on me.