Nastasha Monell

About Nastasha Monell

As a bilingual Marketing & Communications Manager, I spearhead the internal…

Experience

1. Marketing & Communications Manager

   Cisneros Real Estate

   Mar 2013 — Present · Miami, FL, US

   Develop and execute comprehensive brand and communications strategies for Tropicalia, shaping the corporate profile and public image, including providing strategic direction and marketing support for the residential sales team. • Collaborate with executive leadership to define and govern the corporate communications strategy, maintaining brand and visual identity standards across the Cisneros Real Estate, Four Seasons Tropicalia, and Fundación Tropicalia brands.• Spearhead all digital marketing initiatives for the division, driving the creation and distribution of content across websites, social media, blogs, and email newsletters.• Lead a team of external marketing and PR consultants to execute dynamic, multi-channel communication campaigns.• Serve as the principal media liaison and owner\'s representative, safeguarding brand reputation by managing press releases, media inquiries, and public statements.• Steer residential sales strategy for Four Seasons Tropicalia, directing the creation and optimization of all sales collateral while managing the client database to support sales objectives.• Lead the design and distribution of the annual sustainability report, while managing consultants to maintain budget and schedule of digital and printed versions of the report.• Research, identify and apply for award and grant opportunities. • Oversee the end-to-end production of all marketing and sales collateral, including the annual sustainability report, presentations, and promotional materials, managing both creative direction and inventory.• Direct the full project lifecycle for all creative and event-based initiatives, from developing RFPs and sourcing vendors to negotiating contracts that ensure adherence to project scope, schedule, and budget.

Education

• BrainStation

  Certificate, UX Design

• Florida International University

  Bachelor's, Advertising & Marketing

  2006 — 2010

• Florida International University

  Certificate, Hospitality Administration/Management

  2013

• University of South Florida

  Master's degree, Digital Journalism and Design

  2012 — 2014

Skills

• Media Planning
• Photoshop
• Marketing Strategy
• Social Media
• Entertainment
• Marketing Communications
• Facebook
• Television
• Corporate Branding
• Online Advertising
• Digital Strategy
• Wordpress
• Marketing
• Sem
• Corporate Communications
• Event Planning
• Newsletters
• Strategic Communications
• SEO
• Digital Marketing
• Blogging
• Email Marketing
• Social Networking
• Social Media Marketing
• Press Releases
• Digital Media
• Public Relations
• Media Relations
• Advertising
• Web Analytics
• Integrated Marketing
• New Media
• Copywriting
• Online Marketing
• Mobile Marketing