Nassuh Abdunassir
CRO Specialist @Turms | Paid Media Specialist | UI/UX Designer
- Role
- CRO Specialist at Turms Intelligent Apparel
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nassuh Abdunassir
I’m Nassu—a results-driven performance marketing & growth specialist with 10+ years of…
Experience
CRO Specialist
Jul 2024 — Present · Bengaluru, IN
At TURMS, we are redefining the apparel industry with intelligent clothing solutions that seamlessly blend style, technology, and sustainability. As a Conversion Rate Optimisation (CRO) Specialist, I focus on turning every customer interaction into a high-performing, revenue-driving moment- Conversion Rate Optimisation (CRO): Driving continuous improvement in website and app conversion rates through rigorous A/B testing, multivariate testing, heatmaps, funnel analysis, and deep user behaviour analytics. My work ensures a higher percentage of visitors complete desired actions, from purchases to sign-ups, directly impacting revenue growth- Data-Driven Experimentation: Developing and executing data-backed optimisation experiments to uncover insights, reduce friction in the customer journey, and improve overall user experience across all D2C (Direct-to-Consumer) platforms, including our website, Myntra, Amazon, and CRED- Full-Funnel Optimisation: Analysing and optimising every stage of the conversion funnel from landing pages to checkout flows to maximise ROI and customer lifetime value- Personalisation & Targeted Communication: Designing dynamic, personalised experiences and persuasive messaging (including WhatsApp marketing), increasing relevance and boosting conversion rates- User-Centric Design & UX Enhancements: Collaborating with design and tech teams to implement changes that improve usability, engagement, and trust, creating frictionless paths to conversion- Sustainable & Innovative Brand Integration: Aligning CRO strategies with TURMS’s core values of intelligent design and sustainability, ensuring optimisations support both performance and brand mission.As a dedicated CRO specialist, I thrive on merging data science, creative problem-solving, and consumer psychology to unlock growth opportunities. My mission is to turn traffic into loyal customers and to transform every click into meaningful action for the brand.
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