Nassrin B.

About Nassrin B.

I\'m drawn to the question of why people stay. Why they keep coming back to a product, a brand, a program. I\'ve spent the last 8 years building the systems that make that happen.At NBCUniversal, I created Bravo Insider, a fan loyalty program for Bravo superfans with exclusive content, early access, interactive experiences, and BravoCon perks. It now has 2.96M enrolled members. At Lowe\'s, I launched the company\'s first loyalty program from scratch. 2.3M members, 42% adoption in six months, named one of the top 10 hottest loyalty programs in retail that year.The through line across everything I\'ve done is the same: find where people are dropping off, figure out why, build something that fixes it, and measure whether it worked. I use Amplitude, SQL, Tableau, and Adobe Analytics to do that diagnostic work, and I run A/B experiments to test what actually moves the needle before scaling it.These days I also build with AI. I shipped a working loyalty ROI simulator for small business merchants using Replit, and a 6-phase content strategy tool using Claude. Both live, both solving real problems. AI is how I work now, not something I\'m exploring.Outside of work I make electronic R&B music and release it under the name Addenium. I also travel whenever I can, ideally somewhere with good food and no agenda.I\'m looking for product-adjacent roles where I can own strategy, work close to the product, and help figure out what gets built and why. Growth Strategy, Product Strategy, Subscription Strategy, or Growth PM.

Experience

1. Product Marketing Manager, Subscriber Growth & Loyalty, Lifecyle Crm Bravo Insider and Peacock

   NBCUniversal

   Nov 2023 — Present · Los Angeles, CA, US

   Helped design and launch Bravo Insider, a free fan loyalty program now at 2.96M total members. Owned full-funnel growth strategy across acquisition, activation, onboarding, and retention.Drove Peacock subscriber enrollment in Bravo Insider from 24% to 28%(4-point lift) through targeted acquisition flows and iterative funnel optimization across web and appGrew Bravo Insider by 30K new members since full program launch (May 2025)Instrumented and optimized acquisition and engagement funnels using Amplitude, Tableau (SQL), Adobe Analytics, and Branch — running A/B tests on SMS, deep linking, and onboarding flowsIdentified funnel drop-off through cohort and funnel analysis, translating findings into roadmap and strategy decisions with product and engineeringBuilt BravoCon\'s 0-to-1 interactive game experience: helped to define requirements, scope, prizing, in-person customer outreach. Results: new registrations, gift redemptions, and record email capture in a single weekendExtended BravoCon through pre-event interactive campaigns — 150% increase in active usage and ~50% YoY growth in Peacock viewership for BravoCon contentLead cross-functional launches aligning product, editorial, CRM, finance, research, legal, and engineering

Education

• Beat Lab Academy

  Beat Lab Certification Program, Music Production - Ableton, Studio One

• Virginia Tech

  Bachelor of Science (BS), Business Information Technology, Supply Chain and Operations Management; Music Technology Minor

• University of California, Davis - Graduate School of Management

  Master of Business Administration (M.B.A.), Marketing and Entrepreneurship

Skills

• Visual Basic
• Graphs
• Kpi
• Ms Project
• Microsoft Powerpoint
• Market Research
• Microsoft Access
• Media & Entertainment
• Analysis
• Public Speaking
• Event Management
• Access
• Management
• Business Development
• Vba
• Project Management
• Leadership
• Digital Media
• Data Analysis
• Pivot Tables
• Blog Marketing
• Java
• Html
• Spss
• Microsoft Word
• Music
• Team Leadership
• Customer Service
• Music Industry
• Research
• Databases
• Social Media
• Sql
• Microsoft Project
• Social Media Marketing
• Advertising
• .net
• Microsoft Excel
• Powerpoint
• Strategy