Nassima Kebir
Senior Brand Director - Louis Xiii @Rémy Cointreau
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WORK HISTORY
Senior Brand Director - Louis Xiii @Rémy Cointreau
NY, US
Overseeing French ultra-luxury cognac brand LOUIS spearheading brand and trade marketing, paid media, PR/communications, experiential, partnerships, private clients, CRM, and e-commerce strategic initiativesInitiated marketing brand repositioning, focusing on key US markets, selective distribution, pricing strategies, renewed brand awareness and cultural relevancyOrchestrated the 360-launch of 3 major tentpole moments in the first 18 months of employment, including a global celebrity ad campaign, 3 innovation launches, and 4 pop-up storesRecruited and on-boarded a high-performing team of 5 by providing ongoing mentorship and coaching, conducting regular performance reviews, and helping to identify growth opportunities
EDUCATION
Lycée Claude Monet
Hypokhagne / Khagne, Literature and English
CELSA Paris-Sorbonne
Master's, Communications/Marketing
Lycée Louis Le Grand
Baccalauréat, Literature and English
The City College of New York
BA, Media & Communications Art - Ad & PR Program
WSET
WSET Level 1 Award In Wines
SKILLS
ABOUT NASSIMA KEBIR
15+ years of progressive leadership experience in the luxury fashion, beauty, and wine/spirits industry, spearheading 360 thru the line marketing strategies across brand, paid media, communications/PR, experiential, partnerships, digital, CRM and e-commerce.Excellent relationship-building and communication skills shown through extensive history influencing diverse internal and external stakeholders across all levels including VPs, SVPs, CMOs, and CEOs by translating business objectives into scalable branding strategies.Analytical, data-driven leader with extensive experience managing large and complex branding budgets, leveraging past performance insights to drive new growth initiatives, and executing global distribution, pricing, and channel strategies to elevate the brand.Successful track record of building empowered, autonomous, and engaged teams including direct and indirect reports, by providing ongoing coaching and guidance to identify professional development opportunities and achieve optimal performance outcomes.
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