Nassima Kebir

About Nassima Kebir

15+ years of progressive leadership experience in the luxury fashion, beauty, and wine/spirits industry, spearheading 360 thru the line marketing strategies across brand, paid media, communications/PR, experiential, partnerships, digital, CRM and e-commerce.Excellent relationship-building and communication skills shown through extensive history influencing diverse internal and external stakeholders across all levels including VPs, SVPs, CMOs, and CEOs by translating business objectives into scalable branding strategies.Analytical, data-driven leader with extensive experience managing large and complex branding budgets, leveraging past performance insights to drive new growth initiatives, and executing global distribution, pricing, and channel strategies to elevate the brand.Successful track record of building empowered, autonomous, and engaged teams including direct and indirect reports, by providing ongoing coaching and guidance to identify professional development opportunities and achieve optimal performance outcomes.

Experience

1. Senior Brand Director - Louis Xiii

   Rémy Cointreau

   Jun 2021 — Present · NY, US

   Overseeing French ultra-luxury cognac brand LOUIS spearheading brand and trade marketing, paid media, PR/communications, experiential, partnerships, private clients, CRM, and e-commerce strategic initiativesInitiated marketing brand repositioning, focusing on key US markets, selective distribution, pricing strategies, renewed brand awareness and cultural relevancyOrchestrated the 360-launch of 3 major tentpole moments in the first 18 months of employment, including a global celebrity ad campaign, 3 innovation launches, and 4 pop-up storesRecruited and on-boarded a high-performing team of 5 by providing ongoing mentorship and coaching, conducting regular performance reviews, and helping to identify growth opportunities

Education

• Lycée Claude Monet

  Hypokhagne / Khagne, Literature and English

  2003 — 2005

• CELSA Paris-Sorbonne

  Master's, Communications/Marketing

  2005 — 2009

• Lycée Louis Le Grand

  Baccalauréat, Literature and English

  2000 — 2003

• The City College of New York

  BA, Media & Communications Art - Ad & PR Program

  2007 — 2007

• WSET

  WSET Level 1 Award In Wines

  2019 — 2019

Skills

• Digital Marketing
• Marketing En Ligne
• Stratégie Marketing
• Mode
• Marketing
• Advertising
• Sem
• Média Numérique
• Blog
• Social Media Marketing
• SEO
• Online Advertising
• Fashion
• Web Analytics
• Relations Publiques
• Communication D’entreprise
• Communication D'entreprise
• Online Marketing
• Marketing Strategy
• French
• Marketing Social
• Public Relations
• Media Relations
• Digital Media
• Publicité
• Publicité En Ligne
• Blogging
• Marketing Digital
• Facebook
• Réseaux Sociaux
• Copywriting
• Social Networking
• Relations Média
• Networking Social
• Social Media
• Corporate Communications
• E-Commerce
• Français