Thomas Nassiff
Director of Marketing & Merchandising at Comcast | People leader with a focus on making digital experiences more trustworthy and easier to use
- Role
- Director, Ecommerce Marketing & Merchandising at Comcast
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Thomas Nassiff
Over a decade of experience in digital marketing and merchandising, currently leading a…
Experience
Director, Ecommerce Marketing & Merchandising
May 2023 — Present · Philadelphia, PA, US
I joined Comcast in May 2023 as the Director of eCommerce Marketing & Merchandising. I lead a team of eCommerce strategists who build and optimize the promotion of Xfinity internet, television and mobile services on Xfinity.com and related sites. My team is focused on driving new customer sales, up-selling and cross-selling products to our existing customer base, and turning Dotcom visits into trustworthy, long-term customer relationships in an industry that consumers approach with skepticism- Lead a team of five full-time strategists and additional contractor resources responsible for bringing new products, offers, and campaigns to market across Xfinity\'s digital footprint- Launch & maintain all of Xfinity\'s new customer and existing customer offerings for internet, mobile and entertainment products- Cross-functional product marketing SME in the eCommerce business for core Xfinity products; my team drives the overarching digital / content strategy as the tip of the spear in how Xfinity shows up to customers online- Oversee key enterprise initiatives, inclusive of: Launch of new prepaid product portfolio (NOW Internet, NOW Mobile, NOW TV; 2024), launch of new revenue-accretive entertainment products (StreamSaver brand; 2024), overhaul of internet offer strategy and market positioning (Q2 2025), significant expansion of Xfinity Mobile marketing (2023-24) and company\'s most productive mobile sales moments (Apple product launches in \'23,\'24,\'25), refresh of company\'s home security product platform (Q2 2025)- Accountable for user engagement and sales metrics in company\'s largest sales channel- Efforts have contributed to drive 15% lift in key user engagement metrics across all products, 16% lift in sales flow starts across all products, and 4x attach rate for Xfinity Mobile during my first two years with Xfinity.
Education
University of Florida
Bachelor's degree
2009 — 2013
Skills
- Content Strategy
- Marketing
- A&R
- Music
- Public Relations
- Editorial
- Blogging
- Entertainment
- Editing
- Record Labels
- Publicity
- Music Industry
- Integrated Marketing
- New Media
- Digital Media
- Final Cut Pro
- Publishing
- Web Content
- Social Media
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