Nasreen Stump

Content & Seo Specialist @Shebuystravel

Houston, TX, US

Multiple roles and responsibilities at TravelingMom (now She Buys Travel) including work in operations, content, influencer management, travel writing, PR outreach, project management, ad and social media implementation, and more- Analyzed content implement SERP strategy & SEO- Content Inventory and Analysis including ideas for fresh, creative content and strategies for addressing gaps- Looking at analytics and tracking how changes perform- A/B testing strategies and logging changes - Newsletter creation, strategy & measurement- Project Management of campaigns, clients, and brand activations.In addition I work one on one with clients and project manage brand activations. The editor of TravelingMom and I work very closely together to ensure that our content is performing properly, to identify areas for improvement, and to create and assign exciting new creative content. Over the past 12 years I have: Sold Twitter parties and social media blitzes. Worked with Executive Team to create content based around important topics in the travel industry. Run TravelingMom social accounts while managing a social team and implementing a social content calendar that complimented our editorial calendar. Managed sponsored Twitter parties from the proposal of panelists through recruitment and the party. Prepared reports to be submitted to brands and clients detailing results. Represented TravelingMom on press trips.Attended team retreats to plan and improve the site. Assisted in the running of writer retreats at Walt Disney World and more.Been the project manager on campaigns with Disney, VisitFlorida, Ford, Chevrolet, Allianz, Visit San Antonio, Techlicious, Hyatt, Michelin, Lenovo, CES, Alamo Europe, Jordan Tourism, Toyota, Vacation, RVshare, Travel Texas, Visit California, Marriott, Britax, Kaanapali, Visit Buena Park, REMFresh, Apparent Insurance, and more.

Bishop Guertin High School

High School Diploma

Simmons University

BA, Public Relations and Marketing Communications

University of Vermont

Certificate in Collaborative Management, Project Management