Nasim Soltanpour
Manager, Marketing - New Product Innovation (Retail) @Maple Leaf Foods Inc
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WORK HISTORY
Manager, Marketing - New Product Innovation (Retail) @Maple Leaf Foods Inc
Mississauga, ON, CA
Key Accountability:To identify and translate consumer and market insights into a focused innovation pipeline, leading cross-functional teams to commercialize new retail products and brands that drive profitable growthResponsibilities include:• Identify whitespace opportunities through trend, consumer, and competitive analysis and convert insights into clear innovation strategies• Partnering cross-functionally with Consumer Insights, Product Development, Finance, Plant Manufacturing, Brand and Shopper Marketing teams to develop product concepts prototypes and commercialization plans• Lead cross-functional teams (Insights, R&D, Operations, Finance, Sales, and Marketing) to take concepts from ideation through commercialization and launch• Build and manage a 1–3 year innovation pipeline aligned to strategic priorities and growth targets• Define positioning and go-to-market strategies that drive awareness, trial, and repeat for new products and brands• Partner with Revenue Growth Management and Sales to optimize pricing, pack architecture, and promotional strategy• Monitor innovation and category performance through Nielsen, using insights to refine strategy and inform future pipeline decisionsPrincipal Skills:Innovation strategy; Consumer insights; Cross-functional collaboration; Product commercialization; Go-to-market strategy; Brand building; Category management; Retail marketing; Project management; Data analysis; P&L management
EDUCATION
University of Waterloo
Bachelor of Science, Organizational Psychology, Biology Minor, Human Resources Management Specialization
Hult International Business School
Master's Degree, Masters of International Marketing
University of Sussex
International Study Abroad
SKILLS
ABOUT NASIM SOLTANPOUR
Hi there! I\'m Nasim, an agile marketing leader with expertise in driving business growth across both B2C and B2B companies. I\'m passionate about coaching and mentorship and am obsessed with finding creative ways to connect the right people to the right products and services. Plus I\'m not afraid to roll up my sleeves to get things done! Throughout my career, I\'ve had the opportunity to work with a variety of businesses, from startups to Fortune 500 companies, in industries ranging from travel and CPG retail, to telecommunications and hospitality. My expertise includes developing data-driven marketing strategies, executing omnichannel marketing campaigns, building high-performing teams, and managing key stakeholder relationships. Additional core competencies include: • Strategic Thinking & Planning• Campaign Development & Execution• Digital Marketing & Advertising• Brand Management • Demand Generation• Content Creation• Budget Management• Acquisition & Loyalty Marketing• People Leadership• Data Analytics & Reporting• Cross-functional Relationship Building When I\'m not geeking out about marketing, you can find me active outdoors (hiking, biking, swimming - you name it!), travelling the world (I have a long bucket list), and watching as much World Cup soccer as possible. Let\'s connect and chat about how I can help you take your marketing to the next level!
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