Nash Herrington
CTV and Digital Video Business Development Professional with time spent in Programmatic Advertising, Ad Inventory Supply/Demand Strategy, Publishing Partner Business Development, and Content Development and Distribution
- Role
- COO at Tricoast Media
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Nash Herrington
I’m a seasoned CTV and digital video professional with 12+ years of experience leading business development, partner management, and content-driven growth across the streaming, programmatic, and digital media landscapes. My career has spanned a uniquely broad mix of verticals, including publishing, OTT/FAST channels, programmatic advertising, supply/demand strategy, and platform partnerships, giving me a 360° understanding of how content, technology, and monetization intersect.I began my journey in digital media as a sports editor and on-camera host, eventually running full-scale video production and editorial teams. This foundation in creative development evolved into strategic leadership roles where I managed programming teams, launched streaming networks, and negotiated high‑value distribution and advertising partnerships across major platforms.In later roles at Premion and VIZIO, I led publisher development and inventory partnerships, driving tens of millions in revenue and helping shape strategic supply and demand initiatives within the rapidly growing CTV ecosystem. My work included collaborating with app partners, overseeing platform integrations, and steering business development efforts that strengthened the broader streaming marketplace.I now operate my own consulting practice, focused on helping publishers, platforms, and brands navigate the evolving world of CTV, FAST, digital video, and programmatic monetization. My consulting approach blends hands‑on operational experience with long-term strategic thinking, supporting clients with partnership strategy, go‑to‑market development, channel distribution, and organizational scaling.Across every chapter of my career, one theme has stayed constant: I love building. Whether that means building partnerships, business lines, content pipelines, or emerging teams, I bring a collaborative, solutions‑oriented mindset and a deep understanding of how to grow in a fast‑moving industry.If you’re interested in partnering, exploring advisory opportunities, or discussing the next phase of your CTV or streaming strategy, I’d love to connect.
Experience
COO
Mar 2024 — Present · Los Angeles, CA, US
Education
Wichita State University
Bachelor of Arts - BA, Integrated Marketing Communications
2005 — 2009
Skills
- Event Planning
- Broadcast
- Writing
- Online Advertising
- Editing
- Sound
- Social Media
- Digital Media
- Microsoft Office
- Video Post-Production
- Social Networking
- Video
- Entertainment
- Music
- Management
- Camera
- Film
- Video Production
- Social Media Marketing
- Creative Direction
- Storytelling
- Negotiation
- Blogging
- Video Editing
- Final Cut Pro
- Copywriting
- Journalism
- Marketing
- Integrated Marketing
- New Media
- Public Relations
- Content Strategy
- Advertising
- Event Management
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