Nashelly Messina

About Nashelly Messina

With over 20 years of integrated marketing experience, I am a results-driven leader passionate about digital marketing and consumer-centric strategy. My expertise spans global and US paid/owned digital campaigns, social and content strategy. I lead influencer and affiliate partnerships at scale. Public Relations, CSR, brand equity and events, live selling, social commerce, D2C and e-commerce. I have a proven track record of exceeding business goals and building strong, happy teams. As a creative storyteller, I excel in resourcefulness and consistently deliver exceptional results. Fluent in Spanish and passionate about LatinX marketing.

Experience

1. VP of Brand Engagement

   L'Oréal

   Jul 2022 — Present

Education

• Universidad Nebrija

  Spanish Literature

  1997 — 1997

• Queens College

  Media Studies

  1994 — 1999

Skills

• Marketing Communications
• Content Development
• Customer Insight
• Competitive Analysis
• Creative Direction
• Digital Strategy
• Event Planning
• Advertising
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Press Releases
• Digital Media
• Sponsorship
• Marketing
• Media Planning
• Consumer Products
• Strategic Partnerships
• Cosmetics
• International Marketing
• Management
• Social Media Marketing
• Marketing Management
• Creative Strategy
• Online Advertising
• Product Marketing
• Social Networking
• Brand Awareness
• Blogging
• Mobile Marketing
• Spanish
• Fashion
• Media Relations
• Interactive Marketing
• Strategic Planning
• Brand Architecture
• Philanthropy
• Digital Marketing
• Relationship Marketing
• Beauty Industry