Nasheka Powell

About Nasheka Powell

Dynamic, multi-skilled marketing professional with a proficiency in integrated marketing…

Experience

1. Health Communications Specialist

   Centers for Disease Control and Prevention

   May 2007 — Present

   Increases awareness for CDC’s Global Health Odyssey Museum by incorporating an integrated marketing approach using various marketing distribution strategies including:* Web: redesigned museum website to make it more user-friendly; develops intranet and internet content * Social media: promotes museum through Facebook, YouTube, and Twitter * Print and electronic communications: develops museum content for fact sheets, museum information packets and email updates; and * Public relations and media outreach: develops relationship building strategies to maximize museum awareness and name recognition among community, media and other affiliate groups• Utilizes search engine optimization techniques (e.g. search-friendly urls and applying appropriate keywords) to increase the museum’s listing in search engines • Monitors social media usage (e.g. track clickthroughs) and website visitor traffic and trends using Omniture software• Interfaces with senior- and junior-level leadership across the agency to develop public relations and marketing strategies for the agency and team • Plans community outreach events and other community engagement efforts to strengthen the agency’s external relationships and build public awareness

Skills

• Editing
• Event Management
• Marketing
• Event Planning
• Newsletters
• Meeting Management
• Corporate Communications
• Entrepreneurial Skills
• Marketing Strategy
• Integrated Marketing
• Community Outreach
• Health Communication
• Social Media
• Project Management
• Internal Communications
• SEO
• Entrepreneurship
• Public Relations
• Social Media Development
• Leadership
• Facebook