Nasheed Kulay
Director - Digital Customer Experience at Baker Hughes,Design Coach, Ex AVP - UX at Human Factors International
- Role
- Director - Digital Customer Experience at Baker Hughes
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nasheed Kulay
With a balanced mix of knowledge, experience, and passion in the user-centered research and design space, I am dedicated to driving positive ROI through business and research-backed design strategies. My expertise lies in applying usability principles and leveraging user experience design science to create impactful solutions.Throughout my career, I have actively contributed to a diverse range of projects encompassing websites, complex B2B applications, transactional portals, intranet systems, and ecommerce marketplaces. My experience spans various industries including BFSI, oil & gas, retail, entertainment, healthcare, real estate, recruitment, software, and automobile.In addition to my proficiency in user-centered design, I have a keen interest in brand engineering, copywriting, and blogging. Occasionally, I also indulge in my passion for Hindustani classical music.I thrive on collaborating with cross-functional teams, engaging in user research, and crafting seamless user experiences. My goal is to consistently deliver design solutions that not only meet user needs but also drive business success. Let\'s connect and explore how we can create meaningful and user-centric solutions together.Highlights: Currently working with Baker Hughes, an energy technology behemoth, since October 2020 as Director - User Experience, helping in building and streamlining research backed User-Centered-Design practice. Worked with Human Factors International between 2016 and 2020 as Creative Director and AVP - UX Delivery, leading a team of designers and usability practitioners to deliver measurable design solutions across multiple industries. Been delivering HFI’s flagship CUA/CXA training programs as a lead instructor, teaching advanced user experience design framework to seasoned professionals around the world. Founded Emovez Visual Communication, an organization engaged in providing turnkey digital solutions to businesses worldwide.
Experience
Director - Digital Customer Experience
Sep 2024 — Present · Mumbai, IN
Assumed additional portfolio of web development alongside user experience, leading the overall digital customer experience function to enhance user engagement and drive strategic outcomes.
Education
Sir J. J. School of Art
Fine Art, Applied Art
1995 — 1996
Institute of Applied Art, Matunga
Diploma, Design and Applied Arts
1991 — 1994
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