Avinash Tripathi

About Avinash Tripathi

With 20+ years in product and UX design, I specialize in building and scaling design orgs that deliver measurable impact, drive product strategy, and shape world-class user experiences.I’ve led design teams across global-scale platforms like Expedia, Times Internet, and high-growth ventures like MPL, Baazi Games, and OLA—spanning industries such as gaming, mobility, fintech, e-commerce, media, and healthcare.From launching mobile-first experiences to crafting design systems and mentoring design talent, I bring a systems-thinking approach to product design. I thrive in high-velocity environments, aligning design with business outcomes and scaling teams from the ground up.I care deeply about culture, collaboration, and clarity—believing that great design happens when empowered teams work with purpose and empathy.Currently leading design at Baazi Games, focused on scaling real-money gaming experiences. Previously, I’ve contributed to product excellence at MPL, Times Internet, Expedia, OLA, Pine Labs, and more.Always open to connecting on global design leadership opportunities where I can help shape vision, scale teams, and create impactful, user-centered products.

Experience

1. Vice President - Product Design

   Baazi Games

   Feb 2024 — Present · New Delhi, IN

   Built and scaled Baazi Games’ design foundation — growing the team 7x and delivering 25–30%+ engagement uplifts across flagship products.Processes → Introduced design scope and feature review frameworks; streamlined workflows that enabled 95%+ on-time delivery and higher release quality.Technology Innovation → Partnered with developers to bring motion into Unity, adopted Lottie for table micro-interactions, and built Figma motion systems, improving handoff speed and design consistency.Team Building → Scaled design from 3 to 22 members, creating hiring frameworks, mentorship structures, and delivery practices to support rapid product growth.Experience-Led Product Innovation → VIP Launch → 25% adoption at launch. Desktop Revamp → 30% uplift in engagement. Leaderboard Micro-interactions → 8% higher engagement & deeper ranking exploration. Trophy Cabinet → 88% adoption by winners; 18% of daily players exploring peer achievements. Splash the Pot → 15% increase in on-table engagement and time spent. PokerShot Overhaul → In-house shift cut turnaround ~30% & boosted engagement by 10%.Design Delivery → Improved requirement gathering, early eng. collaboration on guardrails, and consistent cross-team reviews to ensure timely, high-quality output.Design-led Initiatives → Launched HelpDesk & FairPlay (cut repeat support tickets by 12% and improved trust), Tournament Featured Events (+20% discovery), Table Surfaces (+8% engagement), and APK Download Flow (+10% funnel conversion).

Education

• Delhi University

  Bachelor of Commerce, Commerce

  1996 — 1999

• Kurukshetra University

  Post Graduation Diploma - Journalism and Mass Communication, Communication, Journalism, and Related Programs

  2007 — 2008

• Arena Multimedia - Aptech

  Diploma In Web/Graphic Design, Web Page, Digital/Multimedia and Information Resources Design

• St. Aloysious

  Primary , Primary

  1990

Skills

• User Experience Design
• Mockups
• Responsive Web Design
• Wireframes
• Iterative Design
• Creative Direction
• Wire Framing
• Mobile Interface Design
• Mobile Applications
• User Interface Design
• Interaction Design
• Product Design
• Design Strategy
• Visual Communication
• Adobe Creative Suite
• Human Computer Interaction
• Heuristic Evaluation
• Wireframing
• Usability Testing
• Usability
• User Flows
• Design Patterns
• Accessibility
• Android
• Visual Design
• Mobile Design
• Mentoring
• User-Centered Design
• Heuristic Analysis
• Persona
• User Experience
• User Interface
• Ios Design
• Information Architecture
• Information Design
• Web Design
• Graphic Design
• Experience Design
• Visualization
• Mobile Interaction Design